Privacy Policy

Privacy Policy

Effective Date: 03/08/2025

1. Who We Are

Welcome to Rich Beds, a division of Frejd Ltd. We are committed to respecting and protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you interact with us online or offline.

Business Name: Rich Beds (a division of Frejd Ltd)
Company Registration Number: 16554152
Registered Office Address:
71–75 Shelton Street,
Covent Garden,
London,
United Kingdom,
WC2H 9JQ
Contact for GDPR/Data Protection Enquiries:
Please direct all GDPR-related enquiries in writing to our registered office above or by email to info@richbeds.co.uk.

2. What Information We Collect

We may collect and process the following types of personal data:

  • Identity Data: name, title

  • Contact Data: email address, phone number, postal address

  • Transaction Data: purchase history, payment details (processed securely)

  • Technical Data: IP address, browser type, device information

  • Usage Data: website navigation, clickstream, preferences

  • Marketing Preferences: your choices about receiving updates or promotions

3. How We Collect Your Data

We collect personal data in the following ways:

  • Directly from you: when you place an order, contact us, or sign up to newsletters

  • Automatically: via cookies, analytics, and tracking tools on our website

  • From third parties: such as payment processors, analytics providers, or advertising platforms (e.g. Meta, Google)

4. How We Use Your Data

We use your data to:

  • Fulfil orders and provide our services

  • Communicate with you, including responding to enquiries

  • Improve your experience on our website

  • Send relevant offers and promotions (with your consent)

  • Comply with legal and regulatory obligations

5. Legal Bases for Processing

We rely on the following lawful bases to process your data:

  • Consent: for marketing and non-essential cookies

  • Contract: to process orders and customer service requests

  • Legal Obligation: e.g. tax records

  • Legitimate Interests: improving services and preventing fraud (where your rights do not override our interests)

6. Sharing Your Information

We may share your personal data with:

  • Service providers (e.g. web hosting, payment processors, delivery partners)

  • Professional advisers (e.g. accountants, legal representatives)

  • Regulatory or legal authorities, where required by law

  • Third parties in the event of a business transfer, sale, or restructure

We do not sell your data to third parties under any circumstances.

7. International Data Transfers

Some of our service providers may store or process your data outside the UK. In these cases, we ensure that appropriate safeguards (e.g. Standard Contractual Clauses) are in place to protect your data to UK GDPR standards.

8. How Long We Keep Your Data

We retain your personal data only as long as necessary for:

  • Fulfilling our business purposes

  • Legal, regulatory, or tax obligations

  • Resolving disputes or enforcing agreements

9. Your Rights

Under UK data protection law, you have rights including:

  • Access – to know what data we hold

  • Rectification – to correct inaccurate data

  • Erasure – to delete your data (subject to conditions)

  • Restriction – to limit how we use your data

  • Data Portability – to request a copy of your data

  • Object – to processing based on legitimate interests

  • Withdraw Consent – where processing is based on consent

To exercise any of your rights, please contact us in writing at our registered office or by email at info@richbeds.co.uk.

10. Cookies

Our website uses cookies to:

  • Improve performance and usability

  • Remember your preferences

  • Enable analytics to enhance your experience

  • Deliver personalised content or adverts

You can manage your cookie preferences at any time through our cookie consent banner or browser settings. For more information, see our separate Cookie Policy.

11. Third-Party Links

Our site may include links to other websites. We are not responsible for their privacy practices. We encourage you to read their privacy policies when you leave our site.

12. How to Complain

If you're unhappy with how we've handled your data, please contact us directly at the address above.
If you’re still dissatisfied, you can complain to the Information Commissioner’s Office (ICO):
Website: www.ico.org.uk
Telephone: 0303 123 1113

13. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal obligations. We recommend checking back regularly.

A Personal Note from Rich

“At Rich Beds, we believe trust and transparency go hand-in-hand with a good night's sleep.

Thank you for taking the time to read our Privacy Policy — and thank you even more for choosing us. Whether you’re browsing, buying, or just curious, I want you to know your privacy and peace of mind are always a priority.

Sleep easy,

Rich Barcroft
Founder of Rich Beds